Blog
Keap Funnel Audit: Recover $1M in Abandoned Cart Revenue
Stop e-commerce revenue leakage. See how a Keap (Infusionsoft) funnel audit and personalized automation boosted cart recovery by 180%, adding over $1M in annual revenue.
ATS Chatbot Automation: How Sarah Reclaimed 6 Hours a Week and Cut Candidate Drop-Off
ATS chatbots only deliver ROI when they sit on top of a working automation spine — not when they're bolted onto manual workflows. Sarah's team cut hiring time 60% and reclaimed 6 hours per week not by deploying a smarter chatbot, but by fixing the broken handoffs the chatbot exposed. Sequence first: automate routing and data capture, then let the chatbot handle candidate conversation.
Keap User Permissions: Secure Access for Backup Teams
Stop risking security with broad Keap admin access. Implement role-based access control (RBAC) for backup teams to protect data, maintain compliance, and ensure operational continuity.
Merge Keap Contacts Safely: Avoid Data Loss and Deletion
Learn to merge Keap contacts safely. Avoid accidental deletion and data overwrites by following our expert methodology and pre-merge checklist. Protect your vital customer data and maintain Keap CRM integrity.
Stop Paying for Features: Value Pricing for TA ROI
HR leaders must move past per-user costs. Understand how value-based pricing ties platform spend directly to better hiring metrics, faster time-to-fill, and true strategic ROI.
Automate HR Data Sync: Google Sheets to HRIS with Make.com
Build a custom, robust HR data sync between Google Sheets and your HRIS using Make.com. Follow our 7-step guide to automate transfers, eliminate errors, and achieve immediate data accuracy.
Automate Employee Feedback: Make.com & SurveyMonkey Guide
Stop manually gathering HR data. Use this step-by-step guide to build a robust automated employee feedback system using Make.com and SurveyMonkey. Process insights easily.
Automated Candidate Follow-Up with Make.com and Gmail: How Nick’s Team Reclaimed 150+ Hours a Month
Manual candidate follow-up is a recruitment liability, not a best practice. Nick's three-person recruiting team processed 30–50 PDF resumes weekly and burned 15 hours per person on follow-up tasks alone. Automating their candidate follow-up sequence with Make.com™ and Gmail cut that to near zero, reclaimed 150+ hours a month, and produced a measurably more consistent candidate experience.
How to Automate Interview Scheduling: A Step-by-Step Guide for HR Teams
Integrate your Applicant Tracking System (ATS) with Make.com today. Set up automated recruiting workflows using webhooks and APIs to eliminate manual HR tasks. Improve hiring efficiency.
How to Build a Connected HR Tech Stack Without Replacing Everything You Have
Eliminate manual HR paperwork. Build a robust automation workflow using Make.com and DocuSign to generate contracts, collect e-signatures, and streamline new hire onboarding.
7 Make.com Automations for HR and Recruiting
HR and recruiting teams lose 25–30% of their day to low-judgment work that automation eliminates in days, not months. The industry gets the sequence backward — deploying AI on top of manual chaos and blaming the technology when it fails. Build the automation spine first across these 7 workflows. Then, and only then, add AI at the judgment points where deterministic rules genuinely break down.
7 Criteria for Choosing the Best Make.com HR Automation Consultant in 2026
Choosing the wrong Make.com consultant for HR automation is more expensive than choosing none at all. The right partner audits processes before building, speaks the language of HR compliance and talent ops, and ties every scenario to a measurable outcome. These 7 criteria separate strategic HR automation consultants from generic Make.com freelancers.
Architect Keap Custom Fields for Resilient Data Backup
Keap custom fields capture vital data, but are they protected? Learn how to strategically design your fields and use intelligent automation to implement resilient data backup and recovery protocols.
AI Bias in HR Glossary: Fairness Terms & Definitions
AI bias in HR is not a fringe concern — it is the default outcome when recruitment algorithms are trained on historically skewed data. Every HR leader deploying AI screening, parsing, or ranking tools must understand algorithmic bias, disparate impact, and fairness metrics. These terms define the legal, ethical, and operational boundaries of responsible AI hiring.
Fix Keap Churn Data: Analyze Retention with Restored Contacts
Is your Keap retention data flawed? Learn how including restored contacts guarantees data integrity. Use a complete dataset to predict churn accurately and boost customer loyalty.
