How to Store All Your New Gong Calls in a Google Sheet

Introduction to Gong and Its Importance

If you’re managing sales or any client-centric operations, you’re probably already familiar with Gong. It’s a robust platform that analyzes your team’s conversations across calls, meetings, and emails. But why is it so important? Simply put, Gong provides insights that could be crucial for improving your customer interactions and boosting sales outcomes.

In today’s fast-paced world, having all relevant data at your fingertips is essential. That’s where the functionality of storing Gong call data into Google Sheets comes in handy. It allows you to easily access, analyze, and share essential call information directly from a platform you’re comfortable with.

Why Use Google Sheets for Storing Gong Data?

You might wonder, “Why Google Sheets?” Well, Google Sheets is not just a spreadsheet tool; it’s a powerhouse for organizing and analyzing data. It’s accessible from anywhere, offers collaboration features, and integrates seamlessly with tons of apps.

Storing Gong data in Google Sheets means you can leverage its sophisticated data manipulation tools. Whether you’re sorting call logs by date or filtering them by rep, Google Sheets makes it straightforward and efficient, letting you focus more on strategy and less on logistics.

Setting Up Your Google Sheet

Before you start transferring data, you’ll need to have a Google Sheet ready. This involves setting up proper columns to capture all necessary information like call dates, participants, and outcomes. You might also want to include notes or action items that come up during calls.

Having a well-organized sheet is like laying the foundation for a sturdy house. Without it, you’ll find yourself dealing with a jumbled mess of data, which helps no one. Take some time to think about what data points matter most for your team, and set your sheet up accordingly.

Integrating Gong with Google Sheets Using Make

Once your Google Sheet is ready, the next step is integration. This may sound like tech wizardry, but it’s simpler than casting a spell. With Make (formerly Integromat), you can create a seamless connection between Gong and Google Sheets.

Make acts as the bridge connecting these two platforms. It automates the process, freeing you from the mundane task of manually entering data. Once setup, every new Gong call magically appears in your Google Sheet, fully organized and ready for analysis.

Creating a Scenario in Make

To start, you’ll need to create what’s called a “Scenario” in Make. Think of this as your automated workflow. It’s like hiring a diligent assistant who never sleeps, ensuring every new Gong call is logged accurately.

The Scenario involves choosing Gong as the trigger app and linking it to Google Sheets. You’ll specify what data you want to pull and where you want it stored. After a bit of tweaking, your Scenario will be up and running like a well-oiled machine.

Customizing Data Fields for Better Insights

One of the perks of using Make is the ability to customize what data fields get sent to Google Sheets. You can choose to track details like call duration, topics discussed, or any custom fields specific to your business, providing tailored insights.

This customization ensures you’re not just collecting data, but gathering meaningful insights that can drive decisions. It’s like tailoring a suit—it fits perfectly and serves its purpose effectively without being bulky or cumbersome.

Maintaining and Utilizing Stored Data

Now that your data is flowing into Google Sheets, the question becomes: how do you maintain it? Regularly review and clean your data to ensure accuracy. Outdated or duplicate entries can clutter your analysis and lead you astray.

Utilize the data you’ve stored to identify patterns, track performance, and make strategic decisions. Google Sheets offers various analytical tools, from pivot tables to charts, helping transform raw data into actionable intelligence.

Conclusion

Integrating Gong with Google Sheets is more than a convenience—it’s a strategic advantage. With all your call data neatly organized and easily accessible, you’re better equipped to analyze trends, improve communication, and drive your business forward.

So, if you haven’t yet jumped on this bandwagon, now’s the time. Set up your integration today, and watch as your data-driven insights pave the way for success.

FAQs

What is Gong?

Gong is a powerful platform that captures and analyzes your team’s interactions, offering insights that can enhance customer engagement and sales performance.

Why store Gong calls in Google Sheets?

Google Sheets provides an accessible, collaborative space for organizing and analyzing your Gong data, making it easier to extract valuable insights and track performance over time.

How do Make integrations work?

Make allows you to create automated workflows, known as Scenarios, that connect different apps, such as Gong and Google Sheets, enabling seamless data transfer without manual input.

Can I customize the data that gets transferred?

Yes, Make lets you select specific data fields from Gong to be transferred to Google Sheets, allowing you to tailor the insights to your unique business needs.

What are the benefits of data automation?

Automating data transfer saves time, reduces errors, and ensures you have accurate, up-to-date information that empowers better decisions and streamlines business processes.