If you have been using Zapier for a while, you might have noticed that its feature set changes quite frequently. Every month, new Zaps are added to the platform and many of them don’t go unnoticed by users. As a result, the more advanced users get curious and want to know what they can do to become an expert with Zapier as well. 

Zapier has many different features which work together to make it an extremely useful tool for businesses and brands. What most people don’t know is that becoming an expert with these features takes time and patience. While some of them may be easy to learn, others require a lot of dedication and personal investment.

What is a Zapier?

Zaps are the automation that happens when two or more online tools are linked together. Both tools must have Zapier integrations enabled for them to work together. Zaps are mostly used for automating everyday tasks such as making sales, collecting data, or creating customer experiences. 

They can also be used to automate marketing activities or run business operations such as booking appointments or managing employees. Zaps are created by combining the features of two or more apps to make the linked actions happen automatically. For example, you can create a Zap that creates a custom email for every customer that buys something from your store. 

You can create as many Zaps as you would like to automate different tasks for your business. Some of them may prove to be extremely useful to help you better run your business.

Popular Features of Zapier

Access Controls/Permissions

One of the most important features of Zapier is the permissions control that is enabled for connectors. If a person logs into their Zapier account, he/she will see a permission control for each connector. If the person wants to create a Zaps using the connector, they will have to select the permissions for that connector. These permissions control can be adjusted by the person who owns the connector. They can change the visibility of the permission control and choose who can create Zaps on the connector.

Email Management

The way business was done before the internet was rather inefficient. Nowadays, email is one of the most effective marketing tools available. Though email marketing is among the most effective marketing methods, it was never as simple as it should have been. 

Zapier incorporates email management features to provide businesses with a cleaner, more efficient way to manage email campaigns. That way, marketers can create email campaigns, track the performance of their emails, and see analytics for their campaigns. Zaps can be used to automatically send emails from your Zapier account. 

For example, you can create a Zap that sends an email whenever a customer buys a specific product from your store. Another example would be a Zap that automatically creates a personalized email for every customer by adding a customized note in the subject line.

Third-Party Integrations

Zaps can be used to create custom experiences for your customers or create products for your business. However, the best part about Zapier is that it can easily be integrated with third-party apps. Once a person creates a Zap, they can easily find third-party apps that can be integrated with that particular Zap. 

For example, if a person creates a Zap that collects leads through Salesforce, they will be able to see the available Salesforce apps that can be integrated with that particular Zap. There are thousands of available third-party apps, which can be integrated with your Zaps. 

You can use these apps, and create Zaps that run business operations, create products, send emails, monitor KPIs, or collect data.

Business Process Automation

Another frequently misunderstood feature of Zapier is the business process automation feature. Though this feature has a similar name, it is different from the rest of the features of Zapier. 

The business process automation feature is mainly used for automating business operations such as performing data migrations or booking appointments. A person can create a Zap that automatically creates an invoice based on the amount and customer details. Also, through the business process automation feature, you can create a Zap that schedules a meeting for an employee. 

The amount of flexibility and power that comes with a business process automation Zaps is incredible. This feature enables people to create actions based on their business rules and business logic.

Zapier vs Google Cloud

One of the most frequently asked questions in the world of automation is, “What are the best platforms to integrate with Zapier?” Google Cloud and Microsoft Azure are the most commonly selected platforms. The reason behind this is that these two platforms offer the best integration options for Zapier.

However, other platforms are also very good for integration. Some of them are Amazon Web Services (AWS), Microsoft Azure, IBM Cloud, and Rackspace. When it comes to choosing a platform to integrate with Zapier, people usually ask themselves one question, “What kind of data will be transferred when I integrate my platform?” They also ask, “Which platform provides the best data transfer options?” 

The best way to find out the answer to these questions is by researching online. You can find detailed reviews and research on the platforms that are best for integration with Zapier. The easiest way to do research online is by using Google.

Zapier vs Workato

Just like Zapier, Workato has been around for many years now. The main purpose behind both these tools is to help businesses automate their daily tasks. Though both these tools have different features, they are very similar. 

One of the best things about Workato is that it provides extensive customization options for each Zap. That way, businesses can create their custom tools or add-ons on Workato. Another good thing about Workato is that it integrates with various platforms such as Gmail, Slack, Google Drive, Dropbox, and Shopify. 

That way, a business can create custom actions or perform actions with Workato. One of the best things about Zapier is that it is a cloud-based platform. That way, you can easily access your Zapier account from any device and create new Zaps.

Get Started with Zapier

The best place to start learning Zapier is by reading the Zapier Beginners Guide. This guide is full of information about the platform and how to use it most effectively. Another great place to get started is to find a list of Zaps that you have been using. By creating a list of all your favorite Zaps, you are already halfway there. 

Now that you know where to begin, you will probably want to know more about what can be done with Zapier. Zaps help to automate business processes between apps. To make it easier, Zapier has created a user manual that explains all the different features. You can learn more about each feature by clicking on the links below.

Tips While Exploring Zapier

Do Your Research 

The best way to get a full understanding of Zapier is to use the platform and research different ways of using it. The more you use it, the better you will get at understanding its features and how they work. 

Keep an Eye on New Zaps 

You can keep an eye on new Zaps that are being added to Zapier by searching for them in the Zapier user manual. When a new Zap is added, you can check it out and see if it is something that you would be interested in using. If it is, you can click the “upvote” button and let other people know about it. 

Experiment and Try New Things 

Another great thing about Zapier is how willing it is to try out new ideas. If you find a new way to use Zapier, you can try it out and see how it goes. There is no need to keep your new idea to yourself if you don’t think it will work. 

Don’t Be Afraid to Fail 

Even if you are experimenting with new things, you will probably make mistakes. The best way to learn from mistakes is to take a step back and think about why you did something.

Be an Expert Soon

If you are reading this article, then you are already a step ahead of the competition. The next step is to become an expert with Zapier. To become an expert, you need to make sure that you are using all the different features of Zapier and learning how to use them correctly. 

When you are an expert, you will be able to see which Zaps are performing the best and you can use that knowledge to improve your business. This is important because Zapier is constantly changing and there will be new features coming out in the future. If you want to stay ahead of the competition, you need to be an expert as soon as possible.


Zaps are extremely useful online tools that can be used to automate different tasks. These Zaps can be created using the various features of Zapier. If you want to learn how to become a certified Zapier expert, you need to learn how to use these Zaps. 

Zaps can be used to create custom experiences for your customers, create custom products, collect data, send emails, and schedule meetings. 

The best part about these Zaps is that they can be used to automate different tasks. Zapier is an extremely versatile online tool that can be used to automate many different tasks. Apart from that, Zapier also has a lot of other features that can be used for automation.

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