SEO, without a doubt, is the most important part of any high-ranking website. But as is with all success, there comes a lot of sweat, time, and sacrifice.

Just ask some of the greatest digital marketers out there, and they’ll definitely reaffirm this.

Traditionally, most of our SEO was focused on facets such as content, keyword research, link-building, audience industry, and so on and so forth.

Which, don’t get me wrong, was great and everything; but, one thing you’ve got to understand is that we’re midway through 2018.

And folks, the world of SEO is constantly evolving.

Today, I’m going to be talking about the relatively new features of SEO that are shaping the digital marketing sphere as we know it.

You might be familiar with some of these concepts, or even heard a whisper or two about them.

One thing’s for sure though, they are greatly affecting the ranking of your website even though you might be unaware about it…

Which is just crazy:

So without further ado, here are the top new facets of SEO that every savvy netrepreneur or digital marketer, has got to familiarize themselves with to improve the ranking of their jewelry store.

User Intent

Yep, keywords, are important.

But what’s even more important is the intent behind them. In fact, you can call intent the next best thing after keyword research.

Here’s how it works:

Say your audience normally searches for something like ‘cars with cool spoilers’ as their primary starting point.

But during your keyword research, you stumble across a myriad of variations such as ‘cars in LA with awesome spoilers’ or ‘cars with newest spoilers.’

Then you’ve just hit the goldmine and here’s why:

Using these variation results as per your keyword research, will automatically increase ten-fold the chances of users coming across your website and clicking on it.

That’s because the user intent in these keywords is just as clear, if not better, than the original keyword that you intended to use

Let me break it down for you:

Today’s Google prioritizes on stuff like quality, location priority, and user experience to rank its pages.

Because let’s face it. As a search engine, it’s bad business for Google to have its clients always receiving the wrong results for searches they’ve made

So by doing that extra keyword research based on intent, you’ll be avoiding those lazy, penalty laden, SEO tactics such as simply stuffing keywords.

In fact, in your next keyword research, why don’t you prioritize user intent more than just looking for keywords? It will definitely improve your overall SEO practices.

Analytics and Reporting

When it comes to running an effective SEO campaign, results matter.

So there’s nothing more important than having the results to back up the success.

But wait a minute, how do I do that?

By having an accurate reporting strategy. Because if you’re unable to report on the results of a campaign effectively, how can you tell where the campaign needs adjustments?

In fact, campaigns are especially essential if you happen to be in an industry that is rapidly evolving, whereby there is a market shift every week!

How do you adjust yourself to these sudden market quakes?

By always being up to date with your SEO progress, and redirecting your marketing strategy to duly meet the demands of the market shift.

Mobile SEO

Ahh, mobile SEO, the unchartered waters that only a few have braved in and have reaped success.

In fact, Google’s mobile indexing is growing much faster than they anticipated! Sadly, desktop is losing its allure, and slowly but surely, we are waiting for its inevitable death.

As Google’s mobile index expands at an alarming rate, we can expect to notice a change in the algorithms and updates, just like the first time we did with the initial index.

So if you’re not putting in the time and effort to make your website mobile friendly, then I’m sorry to say, you might just be left behind.

In fact, responsive design is gaining popularity at an unprecedented rate, so don’t be the website that sits on the sidelines simply because you are not mobile compatible.

Conclusively, now that you’ve had an idea of the trending facets in SEO today, perhaps it’s high time you took a step forward and familiarized yourself with them?

Hence, to get started with the latest SEO trends in 2018, contact 4Spot Marketing today. You can email us at or call us at 702-721-9763. We offer a free consultation to determine what approach will serve your company best.