Keap Custom Fields vs. Tags for Recruiters (2026): Which Wins for Pipeline Control?
Custom fields store structured, reportable candidate data — compensation targets, notice periods, visa status. Tags drive automation triggers and segmentation. Neither replaces the other. Recruiters who treat them as interchangeable build brittle pipelines. The winning architecture assigns custom fields to data you need to filter or report on, and tags to every action you want to automate.

























