Email marketing is one of the most cost-effective ways for businesses to reach their ideal audience at a moment’s notice. Once you’ve got your messages written and ready to send, it can be difficult to know which strategy works best for you and your company.
Many brands use email marketing as part of a broader marketing strategy that includes social media, advertising, customer service, and more. However, using one strategy alone might not be enough to get the right response from your audience.
Instead, you need a holistic plan that incorporates different channels to keep people engaged and excited about your brand. Here are some powerful email marketing automation strategies you need in your inbox if you want to see results sooner rather than later.
Benefits of Email Marketing Automation
Saves You Time
Email marketing is the most time-consuming way to market your business. That’s because you have to write emails and schedule them to send at an ideal time. With email marketing automation, you have the opportunity to set up a tool that can send an email on your behalf when people are most likely to open it.
This can save you hours every month. Instead of having to schedule your messages and then not getting them delivered, you can simply leave it up to a service. What’s more, it allows you to focus on your other marketing efforts. Automating your emails also gives you the ability to create and send personalized messages that catch your audience’s attention.
With a tool like Maker, you can create a series of emails that are highly relevant to your audience. This allows you to improve your ROI, boost brand loyalty, and create a more personalized experience for your customers.
Keep Leads Engaged And Converted
The majority of people don’t read emails. According to a report by Experian, only about 29% of emails are opened. This means that the majority of your subscribers will never even see your emails. By automating your emails, you can create a series of highly relevant emails that drive people to click links within the emails.
Once those people are on your website, you can boost their conversion rates with helpful content, product demos, and other information that can turn them into customers. Automating your emails also increases the likelihood that your subscribers will read your emails.
Boost Revenue
Email marketing is a great way to boost your revenue. When you use an email marketing tool that integrates with your CRM system, you can send emails based on specific criteria.
For example, you can use automation to send emails that target people who are in the process of buying something. When you use automation to send a series of highly relevant emails, you can boost your revenue by sending emails when people are about to make a purchase. With email marketing automation, you can also send automated emails that boost the lifetime value (LTV) of your customers.
This is when a customer is much more likely to pay for something than someone else is. This could mean a higher CRV (click-through rate) and a larger lifetime value for your brand.
More Personalized Emails
When you automate your email marketing, you have the chance to create personalized emails. This allows you to send customized messages that reflect your brand. With automation, you have the opportunity to use personalization to send emails that are highly relevant to your audience.
This allows you to improve your ROI, boost brand loyalty, and create a more personalized experience for your customers. If you choose to go the route of email marketing automation, you can also use automation to send personalized emails.
For example, you can create a sequence of emails that are highly relevant to your audience. With content that drives clicks to your website, you can increase the likelihood that your subscribers will read your emails.
Email Marketing Automation Strategies
1. Build a List
We all know the benefits of growing a list. More email addresses mean more subscribers, more leads, and more sales. To get started, set up a free email address for your list.
Next, you need to find a way to engage your subscribers with emails. You can do this by offering special deals, sending coupons, or sending emails regularly. With email marketing, you have the opportunity to be much more creative when it comes to building an email list.
You can also use social media automation to segment and collect subscribers on a massive scale.
2. Create a Welcome Series
When you first sign up for an email list, you’ll want to offer your new subscribers a special welcome email. However, instead of sending one welcome email that ends up in the spam folder, try a welcome series.
A welcome series is a series of emails you send to your list that gives them a sense of “what’s next.” To build a welcome series, start by writing a welcome email. Then, follow up with a few more emails that offer content, such as guidebooks, guides, and articles. This will help your audience understand your brand and get used to receiving emails from you.
As your list grows, you can also use automation to send out emails on a set schedule. Keep in mind, though, that it’s important to still write personalized emails. Automated emails can become impersonal very quickly and lose their power.
3. Optimize Your Content
Out of the 55% of marketers who claim their email campaigns lead to fewer sales than desired, it’s clear that email marketing is not a powerful channel for every business. With that said, there are many small adjustments you can make to optimize your content.
One of the most effective ways to optimize your content is to use heatmaps. Heatmaps are maps that show where readers are clicking and scrolling on a website. You can use the same technology to scroll through your emails and see where people are clicking. By seeing where readers are dropping off, you can make changes to your emails to grab their attention again.
You can also optimize your content by highlighting the most important parts of your emails. One way to do this is to break up your emails into segments. Use automation to send out segment-specific emails. This will help your subscribers stay engaged and excited about your brand.
4. Send Drip Emails
Customized, segmented emails are great, but they’ll only get you so far. An excellent way to get more from your email marketing is to send drip emails. They’re a series of emails that are designed to get readers to take a specific action, such as downloading a guide or making a purchase.
You can create a drip email sequence using automation. For example, you might want to send an email to a segment of your list to create interest in a new product. After this email, you can then send a drip email that guides your reader through the purchase process.
A good strategy for drip email marketing is to start with a low-value email and then work your way up to a high-value one. The first emails should be quick, easy wins that get your readers interested in your brand and excited to receive more emails.
5. Track When People Open Your Emails
As you build out your email strategy, it’s important to track when people open your emails. By knowing when people open your emails, you can make sure your emails are still interesting and relevant to them. You can use a tool like Litmus to track your email opens.
This will allow you to see when people open your emails and give you insight into why they’re opening them. One of the best ways to track when people open your emails is to segment your list based on interests. With this information, you can create emails that cater to certain segments.
6. Use Heatmaps
If you’re looking to see why readers drop off from your emails, you need to use heatmaps. Heatmaps show you where readers are clicking and scrolling on emails, which will give you a better idea of what your readers want and where they’re dropping off. You can also use heatmaps to see why readers are not opening your emails.
With this information, you can make adjustments to your emails to get them back on track. You can also see if there are ways you can improve your emails to capture more readers.
7. Develop an Automated Response System
Automated emails are great, but they can only take you so far. What if you want to develop an email marketing strategy that combines different channels? One way to do this is by using a conversational email marketing strategy.
A conversational email marketing strategy is a hybrid email strategy that combines different channels, such as email, social media, and real-time messaging.
Final Words
Email marketing has the power to connect people to your brand and influence their purchasing decisions. However, the more rigid your strategy is, the less likely you’re going to see results.
To make your email marketing truly successful, you need to be willing to adapt and change as necessary. That being said, it’s important to remember that not every strategy will work for every brand.
Instead, you need a holistic plan that incorporates different channels to keep people engaged and excited about your brand. With that in mind, the following strategies are powerful and will help you achieve success sooner than you think.
Articles You Might Want To Read:
A Beginners Guide to Starting Email Marketing Automation
Leave A Comment