Keap tagging is a rule-based contact-classification system that assigns, removes, and stacks labels on candidate records in real time based on behavior, pipeline stage, or data inputs. In recruiting, tags replace manual sorting with automated segmentation — triggering workflows, enforcing evaluation consistency, and building the structured data layer that AI scoring requires to operate without bias.

Dynamic tagging for DEI in hiring is the systematic, automated classification of candidate records using rule-based logic that surfaces qualified talent across demographic segments without manual intervention. It replaces inconsistent human judgment at the data layer — the point where bias enters earliest and compounds fastest — making equity an operational output rather than a policy statement.