Candidate engagement fails when follow-up is manual and generic. Keap fixes both problems through custom field segmentation, event-driven campaign sequences, and internal task automation that eliminates every predictable drop-off point. Configure these six steps correctly and your pipeline runs itself — no candidate falls through the cracks, and recruiters spend their hours on decisions, not data entry.

Automated candidate nurturing in Keap works by mapping each hiring stage to a tag-triggered email sequence, so every prospect receives timed, relevant communication without manual intervention. Build your tagging taxonomy first, wire your campaign sequences second, and set behavioral decision diamonds third. That sequence is non-negotiable — build it backward and the automation collapses.