Post: How Strip Malls Influence Your Internet Marketing

By Published On: April 19, 2024

strip-mall-sign-225x3004Spot Marketing’s president, Jeff Arnold, is featured in the most recent edition of Jewelry Business Advisor magazine for an article on Internet Marketing and SEO.  His article discusses how jewelry store owners need to think ‘what’, not ‘who’ when designing and building their websites.

When people have a need, they search for what they need and that tells them who can provide that service. All too often when I am consulting with a jewelry store on their search engine and Internet marketing plans, I see that their website is totally driven towards who they are, and the ‘what’ is a far distant second thought (if even considered at all). It’s great that you have established your name via offline advertising, but unless you have thoroughly permeated the brains of the general public, most folks are going to go to Google and search for ‘engagement rings YOUR CITY’ to find what they need. Additionally, all of the new jewelry purchasers (e.g. ‘millennials’ who may have just decided that it was time for a ring), or new folks who have just moved to town, haven’t seen or heard your ads, so the only way they are going to find you is via an online search.

The digital version of the magazine (found here)has gotten great response.

Internet Marketing and SEO Services

Jeff leads a team at 4Spot Marketing that has a 100% success rate in getting their clients to the top of the Google search rankings in their local area.  If you are interested in a free website analysis or consulting with Jeff on your website and Internet marketing needs, please contact us.

Free OpsMap™️ Quick Audit

One page. Five minutes. Pinpoint where your business is leaking time to broken processes.

Free Recruiting Workbook

Stop drowning in admin. Build a recruiting engine that runs while you sleep.

Disclaimer

The information provided in this article is for general educational and informational purposes only and does not constitute legal, financial, investment, tax, or professional advice. Note Servicing Center, Inc. is a licensed loan servicer and does not provide legal counsel, investment recommendations, or financial planning services. Reading this content does not create an attorney-client, fiduciary, or advisory relationship of any kind.

Nothing in this article constitutes an offer to sell, a solicitation of an offer to buy, or a recommendation regarding any security, promissory note, mortgage note, fractional interest, or other investment product. Any references to notes, yields, returns, or investment structures are illustrative and educational only. Past performance is not indicative of future results, and all investments involve risk, including the potential loss of principal.

Note investing, real estate transactions, and lending activities are subject to federal, state, and local laws that vary by jurisdiction and change over time. Before making any decision based on the information in this article, you should consult with a qualified attorney, licensed financial advisor, certified public accountant, or other appropriate professional who can evaluate your specific circumstances.

While we make reasonable efforts to ensure the accuracy of the information presented, Note Servicing Center, Inc. makes no warranties or representations regarding the completeness, accuracy, or current applicability of any content. We disclaim all liability for actions taken or not taken in reliance on this article.