60% Faster Follow-Up with AI: How a Recruiting Team Automated Candidate Communication Using Make.com
Manual candidate follow-up kills recruiter bandwidth and candidate experience simultaneously. This case study documents how a recruiting team eliminated 15+ hours per week of follow-up work by building a deterministic automation spine in Make.com™ first — then firing AI only at the message-generation step. The result: 60% faster response times, zero candidates lost to silence, and recruiters refocused on high-judgment conversations.
































